Eu Yan Sang 140th Anniversary Experience Centre was inspired by Eu Yan Sang seeking to attract younger consumers in Malaysia, as it is a brand better known amongst the older generation. Through building an experience centre, we fused traditional and modern elements, educating and appealing to both the old and young in Malaysia. Take a look at how the traditional Chinese medicine brand broke its stereotype and won over not younger Malaysians.
Within weeks, the center saw a footfall of over 42,000 pedestrians taking part in the activities. Positives were taken generally with most vouchers redeemed which resulted in sales that exceeded the brand’s expectations from the pop-store. A considerable success, the campaign resulted in a significant number of signups for the EU Rewards Family (Eu Yan Sang’s membership programme) from the age groups of 16 to 25 and 26 to 35.
Consumer touchpoints have changed, but
human nature hasn’t – our senses are still the key to purchasing decisions. Product sampling is a critical component of an integrated marketing campaign. We provide your consumers with the ability to taste, feel, smell, touch your product.
In a world filled with commercial clutter,
the last thing you want is to add to the noise and become something that people try to block out. We deliver engaging on-ground advertising solutions that enable strong connections between brand and customer.
There’s no doubt social media marketing increases business exposure. We can maximize your online presence by leveraging social media to drive traffic to your event and we can utilize content from your event to engage your online audience – win-win.
The digital era demands the utilization of data to accurately pinpoint audiences with the right messages. We can obtain simple customer’s feedback and quantitative feedback directly from audiences to help improve your communication strategies and ensure you get maximum ROI!
Every single person who comes to your event is a marketing opportunity. The only way to market to them in the future is to capture their data. We create activation ideas that encourage database collection, so you can grow your business.
Engaging audiences, enhancing experiences and creating memorable brand experiences is what we do best. We plan interactive elements that involve your audience, so they get the most from your event and absorb your brand messaging.
Engaging audiences, enhancing experiences and creating memorable brand experiences is what we do best. We plan interactive elements that involve your audience so they get the most from your event and absorb your brand messaging.
Traditional retail channels are changing – we provide mobile retail solutions that enable you to go to your customer rather than wait for them to come to you – a great opportunity to trial new products, and test new markets.
Indeed the oldest form of event marketing but still highly effective, if done right. An unsolicited flyer is meaningless so we develop face-to-face connections first, then we distribute flyers that remind audiences of your brand and don’t end up as trash.
Perhaps the most critical part of any activation – event staffing can make or break any marketing event. We help you find the right people, with the right attitude, look and communication skills to be your event brand ambassador.